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Nailing Down Evidence That the Nature of the B2B Buyer Has Changed
I’ve been actively writing and presenting over the last few months on the changing B2B marketing landscape. And I’ll be talking more about this subject throughout the Fall at the B2B Marketing...
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Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation...
I’ve been actively speaking over the past few weeks about a new strategic mindset I believe B2B marketers should adopt today — a ‘mass one-to-one’ strategy. This is a posture where marketing manages...
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